42 Deadly Ad Copy Sins That I’ve Made
42 Deadly Ad Copy Sins That I’ve Made
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.
Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don’t just write one and then
stop. I don’t have a college degree in copywriting, but
I know to learn from the mistakes and never give up.
Below I’ve made a list of 42
Click here to continue readingYou Cannot Please Everyone
You Can’t Please Everyone
by John Colanzi
Are you trying to be all things to all people?
You can’t do it.
If you’re going to make a living on the Information
Super Highway, or in any venture, you have to decide who
you are.
If your potential customers don’t know who you are, how
do you expect them to buy from you?
You can’t make a sale to everyone.
You can only sell to those who:
** Want your product.
** Need your product.
** Desire your product.
You may have the ability to sell air conditioners to
Eskimo’s. But it’s a lot easier to sell them in Florida.
Pick you’re niche, dig in and stay the course.
Did you know that GM only sells their products to 2% of the
American population?
Do you think they’re making money?
You bet they are!
They target
Click here to continue readingOnline Joint Venture Ideas
Online Joint Venture Ideas
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
A joint venture is when two or more businesses join together
to work on a project for a set period of time. Doing online
joint ventures can increase your chances of beating your
competition, increasing your sales and profits, saving time
and money, getting valuable referrals, and increasing your
market share. The following are ten online joint venture ideas:
1. A simple joint venture would be exchanging text links or
banners with other related web sites.
2. Share a web site with another business with the same target
market. You both will be marketing and advertising the same
web site which means double the traffic.
3. Exchange testimonials or endorsements for each others
products or services.
4. Combine your products
Click here to continue readingUnderstanding The Difference Between Marketing & Promotion
Understanding the Difference between Marketing & Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.
In Marketing 101 at your local university, marketing is actually
the process of Product, Place, Price and Promotion.
PRODUCT
No business can exist without a product or service to sell.
In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.
Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive
10 Ways To Minimize Your Overhead Cost
10 Effective Ways To Reduce Your Business Costs
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You’ll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should
16 Things To Check Before Joining An Affiliate Program
16 Things To Check Before Joining Someone Else’s
“Pay Per Sale” Affiliate Program
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Does the affiliate program offer you a free way to join
without buying the product or service?
2. Contact other affiliates already in the program to see if
they have had any problems.
3. Is the product or service related to your target audience?
4. Can they notify you by e-mail when a sale is made?
5. Do they offer backend products so you can get repeat sales
from the same person?
6. How often will you receive a commission check?
7. Do you get credited for a sale if people come back in month
and then make a purchase.
8. Can you get around-the-clock help online or offline?
9. Do you get a
Click here to continue reading10 We Site Design And Writing No-No’s
10 Web Site Design And Writing No-No’s
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Don’t load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don’t use unnecessary words or phrases on your
site. You only have so much time to get your visitor’s
attention and interest; make ever word count.
3. Don’t make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don’t write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don’t push all your words together on your web
site. People like to skim; use plenty of headings
and sub
How To Increase Your Online Sales Anytime
How To Increase Your Online Sales Anytime
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
Hold a discount sale on your web site. Use the sale to get
rid of excess inventory, gain new or repeat customers, and
increase your sales. Most businesses pick a theme for their
sale, like a Halloween Sale. Below are six unique sales
themes you could use:
Nobody’s Visiting Today Sale
Every online business has low visitor and sales day through
the week. My days are Tuesdays and Thursdays. You
could sell your products or services for cheaper to increase
and sales on your slow days. You could have this advertised
right on your web site.
Time Of The Day Sale
Periodically , pick out a time of the day like 5 to 7 pm
14 Ways To Get Your Visitors Email Address
14 Ways To Persuade Your Web Site Visitors To
Give You Their Email Address
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Ask visitors to subscribe to your e-zine. It’s a
good idea to also give them a freebie when they
subscribe.
2. Have them sign-up to get access to download
a free ebook. The subject of the ebook should
be related to your target audience.
3. Give your visitors a free membership inside
your member’s only web site. Have them sign-up
to receive a user name and password.
4. Hold a free contest or sweepstakes at your
web site. Ask them to give you their contact
information to enter.
5. Offer your visitors free consulting via e-mail.
Have them fill out a web form to e-mail you with
their questions.
6.
Click here to continue readingHow To Always Be In Demand
How To Always Be In Demand
by John Colanzi
Image if you never had to sell again and opportunities
just fell into your lap.
Does this sound impossible?
Does it sound like a daydream?
Well it’s not.
Not if you’re a problem solver.
Whether you offer products or services, there’s one
thing we all have in common.
We’re all in the problem solving business.
Think about it.
Once the word spreads that you’re a problem solver,
prospects will beat a path to your door.
Why?
Everyone on this earth has problems.
Once you’ve developed a reputation for problem solving,
you’ll never be idle.
There are more people with problems than you could help
in ten lifetimes.
What’s the quickest way to develop a reputation as a
problem solver?
Writing articles.
Once I started writing articles, everything changed.
I went from an unknown, unprofitable marketer, to an
expert problem solver.
Guess what?
You can too.
Once you’ve launched your article virus, you won’t
have to look for opportunity, it will come
10 Ways To Impact Your Reader’s Buying Decision
10 Ways Web Site Text Can Impact
Your Reader’s Buying Decision
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader’s
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. You don’t want to use a light
colored text like yellow on a white background and
you don’t want to use dark blue text on a black back-
ground.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use















