Archive for April, 2009

How And Why To Build Your Downline Wide Fast – Part 2

By admin On April 29, 2009 No Comments

by John Colanzi

I hope you’ve got all your “why to’s” in place.
Reading them will help keep you focused on your goal.

They’ll help keep you on course when the going gets a
little bumpy.

Now it’s time to put together your battle plan.

Your goal when developing your battle plan is to put
together a well oiled system that will work on auto -
pilot.

The time you spend putting your system in place will
save you time and energy down the line. It will also
help you get a jump-start on building your downline
wide, fast.

The goal of your system is to capture email addresses
to allow you to follow up on all your prospects.

You want to cast your net wide. Don’t use a fishing
pole, use a wide net and get as many addresses as
possible.

The weapons you’ll need in preparing your battle plan
are a method for attracting leads and

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How And Why To Build Your Downline Wide Fast – Part I

By admin On April 29, 2009 No Comments

by John Colanzi

One of the secrets to making money with network
marketing programs, or two tier affiliate programs, is
to build wide fast.

Before I tell you how I do it, I want to tell you why.
“How” is the mechanical, but “why” is the reason.

“Why” is your motivating factor. It’s what causes you
to take action.

So why is building wide fast so important?

1. It keeps you motivated.

No matter how excited you may be at starting a new
program, it doesn’t take long for the excitement to
wear off and the doubts to creep in.

This is especially important on the Internet. Online
marketers have come to expect results overnight.

Many have developed shorter attention spans. If you
doubt that, look at how quickly visitors leave a slow
loading web page.

That’s also the reason for so many impulse buying
decisions. Once we get used to the Internet, we want
everything yesterday.

2. People go

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How to Tame the eBay Search Engine

By admin On April 26, 2009 No Comments

If you know what you’re doing, you can quickly find what you’re looking for on eBay – and the more you know about how buyers find you, the easier you’ll find it to be found. Here are a few golden searching rules.

Be specific:

If you’re searching for the first edition of the original Harry Potter book, you’ll get further searching for ‘harry potter rowling philosopher’s stone first edition’ than you will searching for ‘harry potter’. You’ll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly:

It’s a sad fact that many of the sellers on eBay just can’t spell. Whatever you’re looking for, try thinking of a few common misspellings – you might find a few items here that have slipped through the cracks.

Get a thesaurus:

You should try to search for all the different words that someone might use to describe an item, for example searching

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How To Always Win

By admin On April 26, 2009 No Comments

by John Colanzi

Good old Archimedes said it best, “Give me a place to
stand and I’ll move the Earth”.

Powerful statement.

He was talking about the lever, but there are all types
of levers.

We live in a society that’s lost sight of how everything
is connected. We look at the trunk and mistake it for
the elephant.

But if we just open our mind’s eye and look at our world
with a more open view, we can see how “Give me a place
to stand”, relates to succeeding at every endeavor we
put our hands to.

Want to leave the rat race and succeed in your own
business?

Find a place to stand.

Pick your vehicle.

I see marketers struggling over

* What really sells online?

* What is the best product to promote?

Forget about it.

1. Pick your place to stand.

2. Plant your feet.

3. Take your lever and move the Earth.

Your place to stand is any product or service

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What Makes E-Mail Called Virus or Viral

By admin On April 25, 2009 No Comments

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in

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The Awesome Power Of Viral Marketing

By admin On April 23, 2009 No Comments

by John Colanzi

I’m sure you know about the value of viral marketing.

I thought I did too.

I knew it, but I never really understood the true power
of viral marketing.

It’s awesome.

I remember when I was growing up along a canal. We’d
go out by the water and throw stones. As the stone
would hit the water it would cause a ripple to go from
one bank to the next.

Viral marketing is similar to that. Every time you send
out an article, ebook or piece of software a ripple
effect begins.

Your name and links begin to spread across the net and
across the globe.

What makes this so awesome?

There is no bank on the other side to stop your message
from spreading.

Every time you set a viral product into action, the
effect multiplies. It’s incredible, the effect is
cumulative.

You start out creating small ripples. Eventually,
through patience and persistent, they become waves.

Stick to

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How To Keep Pace With The Rapidly Changing Internet

By admin On April 21, 2009 No Comments

by John Colanzi

The noose keeps tightening on publishers and email
marketers. We’re caught between the “Slim Shadys” who
believe that if you have email, you’re fair prey and
the powers that be who feel that we’re just collateral
damage in their war with “Slim Shady.”

The rules are changing so fast it makes my head spin.

So what can I do?

Gather all my friends so we can suck our thumbs and
have a pity party, or get over it.

Well the party’s over and it’s time to learn the rules
and play by them or move to another playing field.

I’ve decided to shift playing fields. I’m just getting
too old to start crawling on my knees and begging them
to let me survive.

So what am I going to do?

I’m going to concentrate on viral marketing.

So what is viral marketing?

It’s when other marketers voluntarily help you spread
your links.

I already use ezine writing which

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Ben Franklin’s Secrets For Success

By admin On April 19, 2009 No Comments

by John Colanzi

Are you overwhelmed by all the advice on the Internet
about running a successful small business?

The sheer volume of information is overwhelming and
often the “experts” disagree.

Every so often my business will experience a slow down.

This week was one of those weeks. I could easily blame
the holiday or the normal summer vacation period, but
that wouldn’t solve my problem.

I needed to step back and rethink my business plan.

The response for most online business owners is to pick
their favorite “guru” or “gurus” and start studying
their advice.

That works well for a lot of marketers, but sometimes I
like to think outside the box. There are some time
tested ideas that are universal and will work if applied
to any situation.

I studied Ben Franklin’s simple system for self-
improvement. The system may be simple to develop, but
that doesn’t mean it’s easy to follow.

In his autobiography Franklin talks

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A Billionaires Guide To Getting Rich

By admin On April 16, 2009 No Comments

by John Colanzi

The sage Zenrin once said “If you wish to know the road up
the mountain, ask the person who goes back and forth on
it.”

Sound advice, but are you following it?

If you’re like most people, probably not. So who’s advice
do you listen to?

** Your next door neighbor

** Your barber or hairdresser

** Your mechanic

The list is endless. You get excited about starting your
own business and the doom and gloom crowd takes pleasure
in stomping on your dreams.

Before you listen to them, ask yourself one question. Have
they been where you want to go?

Probably not.

So who’s advice should you listen to? The men and women
who’ve traveled the mountain.

One man who travelled the mountain and amassed a fortune in
the process, was J. Paul Getty.

In his autobiography Getty lists rules for creating wealth.

What do you think was Mr. Getty’s number one rule for
getting rich?

You must have your

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Where’s Your Hook?

By admin On April 16, 2009 No Comments

by John Colanzi

Have you ever gotten up in the morning and had a song
playing in your head? It’s seldom the whole song, it’s
usually a catchy line or two from a song.

As the day goes on the song follows you wherever you
go. You just can’t shake that darned tune.

Well in the music business, that catchy line is the
hook. It’s designed to grab your attention and keep it.

The hook sells songs. It not only sells them, it’s
what marketers would call sticky.

The record industry is big business. If the hook is so
widely used to pump up their sales, maybe you should
be using it in your business.

When writing your sales letters, online web pages and
any other sales material, make sure you have a hook.

Marketers have many names for the various hooks they
use. They throw around phrases like magnetic, hypnotic
etc.

You don’t want your sales letters

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